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AI Agent for Independent Mortgage Brokers & LOs

Zillow just sent your lead
to 4 other loan officers.
Who responded first?

Our AI agent texts your leads back in 1.4 seconds — day or night. Qualifies rate, loan type, timeline and credit. Books the consultation. You just close.

Responds in 1.4s — always
3× more consultations, same leads
Live in 7 days
Watch 60-Second Demo How it works
⚡ Speed kills in mortgage lead conversion
Average LO
4hrs
response time
With Agent
1.4s
response time
Leads sold to competitors simultaneously3–5 LOs
Avg. loan commission$3k–$15k
Leads lost to slow response / month~35%
💸 Revenue lost per year (conservative)
$50,000+

Harvard study: Loan officers who respond within 5 minutes are 9× more likely to contact the lead than those who wait 30+ minutes. Most LOs wait hours.

The real problem

You're great at mortgages.
You're losing deals to faster LOs.

The mortgage business has become a speed game. Lead aggregators like Zillow and LendingTree sell the same lead to 3–5 loan officers simultaneously. First to respond gets the conversation. First conversation usually gets the loan.

It's not your rate. It's not your service. It's the 4 hours you took to respond.

Shared leads go cold in minutes
Your Zillow leads are texting 4 LOs at once. The first response wins the conversation. Responding in 4 hours means 3 LOs already had a full qualifying call.
You can't babysit leads all day
You're in closings, on the phone, dealing with underwriting. Leads come in and sit for hours. By the time you're free, they're already pre-approved somewhere else.
No consistent follow-up
Most LOs follow up once, maybe twice. 80% of loans close after the 5th contact. Without automation, you're leaving a massive chunk of your pipeline on the table.
Past leads never re-engaged
Your CRM is full of leads that weren't ready 6 months ago. Rates changed. Life changed. A simple re-engagement sequence could close 2–3 extra loans a month.

See it live

The agent that qualifies
while you're closing loans.

Real Zillow lead conversation. Purchase, refinance, timeline, credit — all qualified before your first call.

7:42 PM●●●
MB
Metro Brokers
Online now
01
Responds before the competition
Lead came from Zillow at 7:42pm. Agent responded in 1.4 seconds — while 3 other LOs were still finishing dinner.
02
Purchase vs. refi — instantly identified
Agent detects loan type, target property price, down payment availability — the exact info you need to pre-qualify in 60 seconds.
03
Credit & income soft-screen
Asks credit range and employment status conversationally. No hard inquiry, no form. You know the profile before you pick up the phone.
04
Consultation booked
Books a 20-min call in your calendar with the lead's full profile attached. You wake up to pre-qualified appointments.

Average results — first 60 days

3×
More consultations booked from the same lead spend
1.4s
Average response time to new leads around the clock
98%
Of inbound leads contacted vs. ~55% without the agent
∞
Simultaneous lead conversations with no extra cost

Real result

Independent Mortgage Broker · Florida
"I was on Zillow buying leads and closing maybe 4 loans a month. After the AI agent, same leads, 9 closings last month. I actually had to hire a processor to keep up."
JM
Jennifer M.
Independent LO · Florida · 11 yrs experience
Before the agent
Avg. response time3–8 hours
Leads contacted~50%
Consultations/month12
Loans closed/month4
After 60 days with the agent
Avg. response time1.4 seconds
Leads contacted97%
Consultations/month31
Loans closed/month9

How it works

From new lead to booked consultation.

Fully automated. The agent handles the first 8 touches so you only get on the phone with people who are ready to apply.

01
Lead arrives
From Zillow, LendingTree, website form, social ad or referral — agent picks it up instantly.
02
Instant qualification
Agent qualifies purchase vs. refi, price range, down payment, credit range, employment — conversationally.
03
Consultation booked
Offers your calendar slots and books the call. Sends confirmation and 1hr reminder. No-shows drop significantly.
04
You close the deal
You receive a full briefing: loan type, budget, credit range, timeline. No cold openers — you already know the deal.

Works with your existing stack.

Connects to GoHighLevel, Google Calendar and any CRM with an API. If your system doesn't have an API, we bridge via Zapier or Make — no disruption to your workflow.

⚡
GoHighLevel
Native integration
📅
Google Calendar
Real-time booking
💬
SMS (A2P 10DLC)
Compliant texting
🔗
Any CRM with API
Encompass, Velocify, HubSpot
🔄
Zapier / Make
Connect any system
🏠
Zillow / LendingTree
Instant lead intake
📘
Facebook Lead Ads
Auto-import leads
🗂️
Your current system
Assessed in free call

FAQ

What LOs ask before signing up.

Does the agent sound robotic to borrowers?
No. The agent is trained with your name, your brokerage brand and your communication style. It sounds like a knowledgeable team member — not a chatbot. Most borrowers don't ask if they're talking to AI. The conversation is natural, helpful and moves fast.
Is this RESPA compliant? Can I use AI in mortgage?
The agent handles pre-qualification and appointment scheduling only — it never quotes rates, provides loan estimates or gives financial advice. All regulated activities remain with you, the licensed LO. We recommend disclosing AI use in your privacy policy, which is standard practice in the industry.
What about TCPA compliance for SMS?
The agent only responds to inbound leads — people who submitted their info through your Zillow profile, website form or ad. Responding to an inbound inquiry carries significantly lower TCPA risk than unsolicited outbound blasting. We use A2P 10DLC registered numbers and include opt-out instructions in every conversation.
I already use GoHighLevel. Does this replace it?
No — it enhances it. We integrate directly into your GHL account. Leads flow in as usual, the agent handles the conversation inside GHL messaging, updates contact stages, moves your pipeline and creates appointments in your GHL calendar. Your workflow stays the same; the agent just does the work faster than you can.
How fast is setup?
7 days. Day 1–2: we learn your products, target profile and communication style. Day 3–5: we build and train the agent. Day 6–7: testing with your team on real scenarios. Day 8: live with real leads. For GHL users, typically 5 days.

Pricing

One closed loan pays for
months of the agent.

Average LO commission: $3,000–$8,000/loan. The agent pays for itself the moment it books one extra consultation that closes.

Solo LO
$797/mo
+ $997 one-time setup
  • AI agent — SMS & messaging
  • Lead qualification flow
  • Consultation booking
  • Google Calendar sync
  • Up to 300 leads/month
  • Email support
Get started
Most Popular
Broker Pro
$1,397/mo
+ $1,397 one-time setup
  • Everything in Solo LO
  • GoHighLevel integration
  • Multi-touch follow-up (6 steps)
  • Past lead re-engagement
  • Unlimited leads
  • Performance dashboard
  • Priority WhatsApp support
I want this plan
Branch / Team
Custom
For teams of 3+ LOs
  • Everything in Broker Pro
  • Multiple LO sub-accounts
  • Lead routing by LO
  • Consolidated reporting
  • Dedicated account manager
Talk to us

No long-term contracts · Cancel anytime · Setup waived on annual plans

Free diagnosis · No commitment

How many loans did you
lose this month to faster LOs?

30 minutes. We analyze your current lead flow, show the agent qualifying a real mortgage lead and project your ROI — before you spend a dollar.

Book My Free 30-Min Demo Send an email

We respond within 2 business hours · info@wsphmedia.com